About the Strategic Circle
The only peer advisory group that puts the founder first
The Mission
Our mission is to equip ambitious female founders with an unwavering support system for the highs and lows of the entrepreneurial rollercoaster.
We deliver this through a powerful blend of business strategy coaching, curated peer boards, and exclusive experiences designed to unlock the clarity, connection, and growth needed to fuel their ambitions.
Our Values
The four principles that shape every Board Day, every conversation and every decision we make with our founders.
Founder-First Focus
We start with the founder, not the funnel. Your well-being, energy and clarity come before any tactic or target.
Holistic Growth
Business growth and personal growth belong in the same conversation. We build strategies your whole life can sustain.
Strategic Rigour
A proven, structured methodology, delivered with warmth. Ambition matched with a plan you actually follow.
Authentic Connection
Honest rooms, curated peers and real relationships. No performance, no posturing, no pretending.
Meet the Team
Eliza
Marketing Executive
The visionary behind the brand, the customer experience and the touches that matter!
Christina
Senior Coach
Our expert business coach for founders has worked with us in our sister company since 2019, an incredible coach, strategist and neurodiversity specialist, she is the unicorn of coaches!
Rhys
Tech Guy
Our tech whizz who keeps all of our high tech behind the scenes tools and systems running and developing.
Our Unstoppable Pillars of Success
Every element of The Strategic Circle revolves around our three core pillars
Coaching
Dedicated 1:1 and group time with our expert female entrepreneur business coach who truly gets you.
"The coaching gave me the clarity and confidence to get out of my own way!!!"
— Cymone
Strategy
A clear roadmap, planning, and a tried-and-tested framework you actually want to follow.
"For the first time I have a strategy I actually follow. The framework made the complicated feel simple."
— Therese
Peer Support
A safe, inspiring, perfectly curated peer advisory group for cross-accountability and celebration.
"My Circle is the room I never knew I needed. Honest, generous and championing me at every turn."
— Fi
Built on Credibility and Experience
The Strategic Circle is a multi-award-winning business with seven years of experience supporting over 1500+ business owners.
The Tried & Tested Approach
All our support revolves around the Ambitious Growth Model - a proven framework developed and refined over years of business strategy coaching.
(We even have a book on it!)
Meet Your Chair
Our female entrepreneur business coach and founder is the MD of The Strategic Circle and Real World Consultancy, Co-Founder of the Ripple Effect, and an author, speaker and post it note addict with 10+ years of senior-level experience in Strategy and Governance.
"My role is to provide the perfect balance of support and challenge, without any of the corporate bureaucracy."
An Approach Built for All Brains
Not every successful founder's brain works alike. Because we understand that learning, processing, and strategising happen differently, our structure is designed to be fully neurodivergent friendly.
Structure, Not Rigidity
Flexible Delivery
Empathy and Understanding
We even have a specialist neurodivergent business coach for founders on our team.
"Before working with The Strategic Circle, I felt overwhelmed by the very idea of scaling my business. Thanks to Emma's expertise and support, I gained the confidence and knowledge I needed to succeed. I'm now more settled, productive, and happier than ever in my thriving business. Emma and the team have been instrumental in my growth. They've helped me think strategically, improve my operations, and achieve my ambitious goals."
Cymone Wood
MD and Founder, Malvern Serenity
Achieved: Expedited growth from one room self employed operation, to two floors, 10 members of staff multi award winning salon in under 3 years.