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    About Us

    About the Strategic Circle

    The only peer board that puts the founder first

    The Mission

    Our mission is to equip ambitious female founders with an unwavering support system for the highs and lows of the entrepreneurial rollercoaster.

    We deliver this through a powerful blend of strategic coaching, curated peer boards, and exclusive experiences designed to unlock the clarity, connection, and growth needed to fuel their ambitions.

    Emma Fishlock presenting strategic coaching framework to female founders

    The Vision

    Our vision is simple: To be the leading, most effective support system where every female founder can achieve sustainable success without sacrificing their well-being.

    Female founder mapping a customer journey on a strategic planning board
    The People Behind the Magic

    Meet the Team

    Eliza

    Eliza

    Marketing Executive

    The visionary behind the brand, the customer experience and the touches that matter!

    Christina

    Christina

    Senior Coach

    Our expert coach who has worked with us in sister company since 2019, an incredible coach, strategist and neurodiversity specialist, she is the unicorn of coaches!

    Rhys

    Rhys

    Tech Guy

    Our tech whizz who keeps all of our high tech behind the scenes tools and systems running and developing.

    Our Unstoppable Pillars of Success

    Every element of The Strategic Circle revolves around our three core pillars

    Coaching

    Dedicated 1:1 and group time with expert coaches who truly get you.

    "The coaching gave me the clarity and confidence to get out of my own way!!!"

    — Cymone

    Strategy

    A clear roadmap, planning, and a tried-and-tested framework you actually want to follow.

    "For the first time I have a strategy I actually follow. The framework made the complicated feel simple."

    — Therese

    Peer Support

    A safe, inspiring, perfectly curated peer group for cross-accountability and celebration.

    "My Circle is the room I never knew I needed. Honest, generous and championing me at every turn."

    — Fi

    Stop Trying to Do It Alone book by Emma Fishlock - business strategy guide for ambitious founders

    Built on Credibility and Experience

    The Strategic Circle is a multi-award-winning business with seven years of experience supporting over 1500+ business owners.

    The Tried & Tested Approach

    All our support revolves around the Ambitious Growth Model - a proven framework developed and refined over years of coaching.

    (We even have a book on it!)

    Emma Fishlock, Founder and Chair of The Strategic Circle

    Meet Your Chair

    Our founder is the MD of The Strategic Circle and Real World Consultancy, Co-Founder of the Ripple Effect, and an author, speaker and post it note addict with 10+ years of senior-level experience in Strategy and Governance.

    "My role is to provide the perfect balance of support and challenge, without any of the corporate bureaucracy."

    Emma Fishlock

    An Approach Built for All Brains

    Not every successful founder's brain works alike. Because we understand that learning, processing, and strategising happen differently, our structure is designed to be fully neurodivergent friendly.

    Structure, Not Rigidity

    Flexible Delivery

    Empathy and Understanding

    We even have a specialist neurodivergent coach on our team.

    "Before working with The Strategic Circle, I felt overwhelmed by the very idea of scaling my business. Thanks to Emma's expertise and support, I gained the confidence and knowledge I needed to succeed. I'm now more settled, productive, and happier than ever in my thriving business. Emma and the team have been instrumental in my growth. They've helped me think strategically, improve my operations, and achieve my ambitious goals."

    Cymone Wood

    MD and Founder, Malvern Serenity

    Achieved: Expedited growth from one room self employed operation, to two floors, 10 members of staff multi award winning salon in under 3 years.

    Ready to Find Your Circle?

    Join a curated peer board of ambitious female founders who will challenge, support, and celebrate you.

    Micro Business of the Year 2022
    Best Business Coaching
    Top 50 Most Ambitious Leaders
    Excellence in Professional Development
    Business Excellence Award 2024
    Champion for Entrepreneurs 2025
    Micro Business of the Year 2022
    Best Business Coaching
    Top 50 Most Ambitious Leaders
    Excellence in Professional Development
    Business Excellence Award 2024
    Champion for Entrepreneurs 2025